The Craziest Week of the Year

WOW- what an absolutely insane week!

Starting last Wednesday through Saturday I was helping organize and host a social media conference here at Heavenly called Snowcial. (we’re pretty cute, huh?)

We had about 120 influencers across the ski and social media industries come to Heavenly for the conference, which included two days of speakers, three days of skiing and a lot of parties inbetween.

Here’s me trying to be smart by asking a question during one panel. :)

Although a team of about six of us have been planning the conference since June, it still was a beast to manage. Imaging planning a conference AND a ski vacation for 100+ people. There were so many details like – lift tickets, rentals, shuttle buses, hotel rooms, cocktail parties, conference badges, speaker presentations – to coordinate.

While at times I felt like everything was coming apart at the seams, I was happy to hear from attendees that they were impressed with how smoothly everything flowed. That’s the key to events – keep everything rolling smoothly and when mistakes happen, just smile and move on.

For those of you in the industry who read my blog, I have to say I was really proud of the caliber of speakers we had at the conference including: the founders of Klout and Foursquare, the CEO of Vail Resorts, the former CMO of Virgin America, as well as panelists from Google, eBay, Micorsoft, WOMMA, IMG, Pabst, and professional skiers Daron Rahlves and Michelle Parker. On the entertainment side we had a special performance by Young The Giant.

Making things even more interesting – we happened to get our first big snow storm of the season right during the conference, which meant our team had to do double duty marketing the snow through photos, social media, PR and emails all while also  organizing Snowcial.

Like I said – last week was INSANE!

At the end of the day though, it all came together and everyone had a great time. Now I can relax a little and enjoy the three feet of powder we got this week!