As some of you know, I work in consumer PR here in Chicago. I don’t plan on writing much about work on here, but I recently helped launch a campaign for my client Lunchables that I think is too cute not to share!
It’s called the “Lunch Note Promise” campaign and essentially what we’re doing is asking parents and caregivers to promise to drop a note of encouragement into their child’s lunch. For every parent that logs onto www.lunchnotepromise.com to make that promise, the Lunchables team will donate a meal to children and families in need through Feeding America, which serves an estimated nine million children each year. The goal is to turn 100,000 promises into up to 100,000 meals.
This video explains it all perfectly…
Cute, huh?! I helped launch the campaign for my client last week in New York, which is why I haven’t been able to post much lately. We partnered with Olympic gymnast and Dancing with the Star’s winner, Shawn Johnson.
Shawn visited some kids at the 92nd St. Y in New York City to share her secrets to success…the encouragement she got from her parents and mentors. She also dropped off a $10,000 donation from Lunchables, so the Y could purchase some new gym equipment for the kids.
The kids got some 1 on 1 time with Shawn to practice their gymnastics and hula hooping. Check out some photos-
(Photos by Andrew H. Walker/Getty Images)
I think everyone had a great time with Shawn. She is a sweetheart and really great with the kids. Now that the event is over, we’re just working away to reach 100,000 promises.
Will you pretty please help my team donate a meal to a kid in need? It’s super easy! Just go to www.lunchnotepromise.com and click to make a promise.
Thanks in advance!
(Major props to the Weber Shandwick Lunchables team- Alan, Jody, Kate, Tiasha, Laura, Dan and Jenn for pulling off this launch and being a blast to work with!)